Released on = July 16, 2007, 8:42 am

Press Release Author = Janna Meyrowitz / Style House PR

Industry = Apparel & Fashion

Press Release Summary = Beautiful & Functional Davek Umbrella brings style to the
men\'s luxury umbrella market

Press Release Body = New York, NY - Davek Accessories introduces the first of their
high-end, uniquely strong men's umbrellas with an unconditional lifetime guarantee.
The Davek umbrella (pronounced dah-VEK) is a breakout product in the previously
brand vacant luxury umbrella market. Davek brings superior functionality and
introduces style where there was none before. It's an innovation for customers who
savor quality and authenticity, and want an umbrella they care about keeping for the
rest of their lives. Those consumers who have the desire, intelligence, interest and
capability to buy the best in a given category now have Davek. Davek's Solo, with a
43 inch canopy currently retails for $95 at select Saks Fifth Avenue, Neiman Marcus,
Bloomingdale's and fine specialty stores nationwide. The larger Duet, with a 55 inch
canopy, will debut in October 2007 at a price of $149. A smaller and lighter women's
model is slated for January 2008.

Each umbrella's distinctive Carbon WindFlex FrameT system is reinforced with
flexible carbon polymer ligaments to prevent breakage or rib distortion in strong
winds. Most conventional folded umbrellas have only 6-8 ribs, while Davek's frame
has 9 ribs for added strength. The canopy is constructed of superior-quality micro
weave fabric (the most tightly woven available) to offer maximum protection from
precipitation. An extremely strong 100% solid steel shaft gives the umbrella
unsurpassed stability.

Davek umbrellas evoke quality through durability, genuine functional improvements,
flawless performance and impeccable style. Pick up a Davek umbrella and you will
immediately sense its authenticity and strength. A perfect fusion of artisan
craftsmanship and solid engineering is put into every production step of a Davek
umbrella. Sleek in design, the Davek umbrella features an easy-to-use closure wrap
and an elegant black and silver zinc alloy handle accentuated with a polished clip.
Each Davek umbrella comes packaged in an elegant gift box, making it a chic gift for
any holiday.

Davek umbrellas come with an unconditional lifetime guarantee. If any defect in
material or workmanship is found, or the umbrella should fail to function for any
reason, the company will repair or replace it for free. Davek also has a Loss
Protection Program. A Loss Protection Card, given at the time of purchase, can be
used to redeem a replacement umbrella directly from the company at half-price. The
offer is limited to one time per customer. The Davek umbrella is truly the last
umbrella you will ever need to buy.

Based in New York City, Davek Accessories specializes in the design, manufacturing
and marketing of the world's strongest and most beautiful folded umbrellas. "Our
customers demand a high-caliber product which lasts through the years-one whose
construction and image they can be proud of and represents their lifestyle," says
David Kahng, CEO. Kahng has a degree in Mechanical Engineering from Tufts University
and an MBA from Columbia Business School. Prior to launching Davek Accessories,
Kahng has been involved with product development and various entrepreneurial
endeavors for over 15 years.

For more information visit www.davekny.com

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Web Site = http://www.davekny.com

Contact Details = Janna Meyrowitz
Style House PR
212.444.8177
janna@stylehousepr.com